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💰 Website Worth Calculator

How much is my website worth? Paste your link to auto-detect domain age, then enter traffic, profit and growth trend for an instant estimate.

What is website valuation? Buyers value websites using a multiple of monthly net profit — typically 20x–40x. A site earning $1,000/month at a 30x multiple is worth about $30,000. Growing, diversified sites earn higher multiples; declining sites earn lower ones.

⚠️ This is a rough estimate for guidance only — not a formal valuation. Real sale prices depend on niche, traffic sources, email list, brand and buyer demand.

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How to Use the Website Worth Calculator

Wondering "how much is my website worth?" — this free website value calculator gives you an instant estimate using the same multiple-of-profit method that real website brokers use. Paste your website link and click "Detect age" to auto-fill your domain's age from public records, then enter your monthly visitors, your monthly net profit in USD (revenue minus all costs), and whether revenue is growing, stable or declining.

The calculator applies a valuation multiple based on your trend — 38x for growing, 28x for stable, 18x for declining sites — then adjusts slightly for site age (older, established sites are worth a bit more). If your profit looks unrealistically high for your traffic, the estimate is capped at a sane level so one typo doesn't produce a fantasy number. You get a low–high range plus the mid-point estimate.

Three things that raise your multiple in a real sale: diversified traffic (not 100% from one Google update away from disaster), recurring revenue (subscriptions beat one-off sales), and clean books (documented profit a buyer can verify). Fix these before listing and you can move from the low end of your range toward the high end.

Remember: this is a starting-point estimate, not a formal valuation. Marketplaces like Flippa and Empire Flippers see real deals close within a wide band around these multiples depending on niche and demand. For an actual sale, get a professional broker valuation — and use our Free Website Audit to fix technical issues that scare buyers away.

Frequently Asked Questions

How is a website's value calculated?

The most common method is monthly net profit multiplied by a valuation multiple (usually 20x–40x). A site earning $1,000/month at a 30x multiple is worth roughly $30,000. Traffic, growth trend, site age and niche adjust the multiple up or down.

What multiple do websites usually sell for?

Stable, growing content and SaaS sites often sell for 30x–40x monthly profit. Declining sites or those dependent on one traffic source sell lower, around 15x–20x. Exceptional brands with diversified revenue can exceed 40x.

Does high traffic alone make a website valuable?

No — buyers pay for profit, not visitors. A site with a million monthly visitors but zero profit is worth far less than a small site earning $2,000/month. Traffic matters because it supports and de-risks the profit.

Can the calculator detect my site's age from just the link?

Yes — paste your website link and click "Detect age". The tool reads the domain's public registration date (or its first archived copy) and fills in the site age automatically. Your monthly profit and visitors still need to be entered by you, since only the site owner knows those.

Is this calculator a formal valuation?

No. This is a rough estimate for guidance only, not a formal valuation. Real sale prices depend on niche, traffic sources, email list, brand strength, growth potential and buyer demand. For an actual sale, get a professional broker valuation.